Masters in Marketing

Did you ever wonder how many ways we're motivated to purchase a product? Who convinces us to buy the goods we see in a supermarket? We are informed about a commodity that we buy by means of television commercials, billboards, referrals and other media, that's what marketing is. This refers to the practice of promoting a product or service by hitting the target audience to increase sales. The booming growth in business enterprises has resulted in the emergence of many new career options, one of which is marketing. In this field of opportunities, a degree in marketing is all you need to start

Demand for marketing professionals is rising. But the market has become intense due to a large number of degree holders. The recruiters are looking for potential experienced candidates and this is where obtaining a degree from top institutions plays a larger role in shaping the career. The degrees from top business schools pave the way for your successful career in the marketing industry with a multicultural work environment and world-class teaching facilities. Most of the Top 100 MIM Business Schools offer specialization in the field of Marketing. Many of them have dedicated Masters (MSc) in Marketing degree courses as well. For the strongly motivated ones a dedicated degree shall be helpful while for others who want to have their options open and will like to take a dip in the world of general management first, MIM is a good option.

A marketing master's degree is a skill-based program that seeks to empower students with the necessary skills to help them become industry champions. This helps students develop marketing strategies to improve a product or service's sales. The Master in Marketing degree spans over 1-2 years depending on the institution pursued in. It is planned that you will learn a variety of skills to help you grow in the profession and in personal development. Masters in marketing is a systematic and rigorous degree program that encompasses subjects such as Consumer behaviour, market Research and analysis, Accounting, Promotion and Advertisement, Digital Marketing, Channel Development and sales.

Career Opportunites

Masters in Marketing with a range of career options to choose from is a much sought after degree. The numerous studies, including a Deloitte study, indicate that in the coming years the marketing sector is expected to go through exponential growth. The course offers both lucrative and challenging work profiles and you can expect to earn 5-12 Lakh a year in India after completing your degree. The wage packages, however, are comparatively higher overseas. Some of the popular post-graduate job roles ar

  • Marketing Manager
  • Brand Manager
  • Public Relations Manager
  • Market Research Analyst
  • Key Account Manager
  • e-Commerce Marketing Head
  • Product/Design Manager
  • Social Media Planner
  • Media Advisor
  • Advertising Manager
  • Promotion Manager
  • Sales Manager

Specialization in Digital Marketing:

A wide range of ' new age ' courses have emerged from various fields of study in the contemporary digital era. From language studies to design, students can choose from a wide range of academic prospects. One such newly developed specialization is Digital Marketing, a sub-field of marketing that uses the internet to connect a brand with its customers. Digital Marketing has grown into a full-fledged area of study with advanced concepts such as SEO and lead generation. Home to renowned institutions of higher learning, Europe is renowned for its specialized programs offered and has become the most chosen option among students willing to sign up for overseas education. In the country there are numerous academic institutions offering a wide range of Digital Marketing degree and diploma courses.

Once you have successfully completed a master's degree in European Digital Marketing, you can choose from a range of job prospects. Some of the common career paths available in the vast Digital Marketing domain are described below to help you further in your research:

  • Digital Marketing Officer/Executive
  • Media Planner
  • Advertising Copywriter
  • Media Buyer

Eligibility for Pursuing a Masters in Marketing Management

  • Management Aptitude Test- GRE/GMAT (Please note, this requirement, however, is also waived by certain schools and thereby is optional for many of the programmes)
  • Internationally Recognised Bachelor Degree & transcripts
  • A professional RESUME/CV
  • Good language proficiency test scores in either IELTS or TOEFL or TOEIC. (Several Schools provide waivers to its students, provided student has done their bachelor degree from an English-medium university)
  • Letter of Recommendation (minimum 2) from teacher or school counselor is compulsory to be submitted
  • Non-Refundable application fee (Varies from school to school)
  • Motivational Letter or Essays
  • Work experience in the relevant industry is preferred by some universities.
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